Where Safety Meets Strategy: Free Course Unlocks Financial Skills for Women in Armenia

“If you educate a man, you educate an individual. But if you educate a woman, you educate a nation.”

— African Proverb

Yerevan, Armenia – Safe YOU, the internationally recognized digital platform dedicated to women’s safety and growth, has joined forces with Freedom Broker Armenia to launch an innovative and interactive financial literacy course, now available for free on the Safe YOU app. This course, hosted in the app’s ‘Forum’ section, includes nine practical lessons designed to help women strengthen their financial independence and confidence.

This initiative reflects a shared commitment to building long-term, systemic solutions to financial illiteracy. In a world where women remain underrepresented among users of financial services – both globally and in Armenia – this partnership aims to close that gap by making essential financial knowledge more inclusive, accessible, and engaging. Through this course, Safe YOU and Freedom Broker Armenia are creating a safe space for women to learn, ask questions, and gain the skills they need to take charge of their economic futures.

Developed by Freedom Academy and tailored for women of all backgrounds and experience levels, the course delivers a hands-on learning experience that goes far beyond traditional lecture formats. It combines expert-led lessons, interactive quizzes, and personalized feedback, ensuring that users not only understand financial concepts but are also equipped to apply them in their daily lives. This practical and enabling approach is a core element of both organizations’ broader mission to foster resilience, self-reliance, and opportunity for women.

More than just a campaign, this collaboration represents a strategic and thoughtful investment in long-term impact. By embedding a comprehensive, free curriculum directly into the trusted Safe YOU platform, the program offers a unique combination of accessibility and safety, especially critical for women navigating financial learning in environments where resources or support may be limited.

«I’ve seen firsthand how financial literacy can change a woman’s life,” said Ovak Ovakimian, CEO of Freedom Broker Armenia. It’s not just about saving or budgetingю. It’s about confidence, dignity, and hope. When a woman knows how to manage her finances, she gains a sense of control over her future. And when many women do this, entire communities transform. This is what we believe in, and this is why we’re here.»

This vision is supported by global research. As the World Bank’s Gender Strategy 2024–2030 notes:

“When women have better access to and control over financial services, they can increase their productivity, manage risk better, and invest in their families and communities.”

The document highlights that women’s financial inclusion is not only a matter of equity — it is a driver of economic development and poverty reduction.

At the heart of this collaboration lies a powerful message: investing in women is investing in the future. Financially informed women are better positioned to make confident decisions, support their families, and contribute meaningfully to their communities and national economies. As this knowledge is passed on through generations, it becomes a driver for sustainable growth, social equity, and generational transformation.

Safe YOU and Freedom Broker are proud to lead this effort together—demonstrating how Armenian-born innovation, grounded in purpose and collaboration, can have a global impact.

Financial literacy is a powerful form of protection. When women know how to earn, manage, and grow their money, they are far less vulnerable to control, manipulation, or abuse. At Safe YOU, we believe that safety and opportunity must go hand in hand. This course isn’t just about education—it’s about agency. It’s a step toward a future where every woman stands strong, safe, and financially independent. - Mariam Torosyan

The course is now available for all users of the Safe YOU app. To get started, download the app from Google Play or the App Store and visit the Forums section.